Angry Birds Are For Sharing
We’ve talked about Angry Birds events once or twice before. The smartphone game has reached inexplicable heights of success, and now you can find it just about everywhere. There might even be an Angry...
View ArticleOld Navy Invites the Wrath of the Kardashians
A few months ago, we wrote about Old Navy’s newest ad campaign in Marketing Trendz. It’s a very cool concept: the ads link up with Shazam, a mobile application that can identify music. When the ad or...
View ArticleNokia’s Stop Motion Ad, Gulp, Is Just Beautiful
If you ever stop to think about phone operating systems (and who doesn’t, right?), you probably think about Android, iOS, Blackberry, and the relative newbie, Windows Phone 7. Symbian’s been hanging...
View ArticleCadbury Takes AR Marketing to the Next Level
It seems like just yesterday that we were all wowed by the potential of QR codes in marketing. It’s still quite cool to work with them to allow shoppers to dig deeper into marketing materials and...
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My Style Keeps Bell Air Mall Shoppers In The Know
Have you taken a look at Tumblr? It’s something of a viral blogging platform, in that it allows blog posts to be easily shared and reshared across a vast network. And its network of fashion-lovers is...
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DDR Ventures Into Geo-Fence Territory
Since the dawn of the smart phone era, retailers and shopping centers have moved away from text message marketing and into check-ins, QR codes and personalized apps. But those things have their down...
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DSF Goes Digital
It’s not as if the Dubai Shopping Festival isn’t already humongous. The festival brought a reported 15.1 billion AED (about 4 billion USD) into the Dubai economy last year, and this year should be...
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Westfield Unveils the Future of Fashion
Shoppers are due to be blown away at Westfield London and Westfield Stratford City this spring. Futurefashion merges the best of digital technology with all the benefits of hitting the mall. You know...
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Stockland Merrylands Treats Facebook Fans
Everything is better when it’s a little more exclusive. Stockland Merrylands upped the ante of its most recent VIP evening by making it the center’s first ever Facebook Party. Customers were invited...
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Suzy Shier Dabbles in Augmented Reality
Canadian women’s clothing retailer Suzy Shier is experimenting with online and mobile marketing with in-store app integration. It’s working with Layar, an app that’s generally used for...
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